Singapore’s tourism industry rebounded between January and June 2017 with 8.54 million tourists, according to the Singapore Tourism Board (STB).
China predominantly helped in uplifting the Lion City’s tourism sector during the six-month period, which rose 4.5 per cent compared to year-ago levels. If you plan to travel in the city-state soon, you can find recreational deals such as a Sentosa pass online.
As much as 1.55 million Chinese tourists visited Singapore in the first half, representing a 5.4 per cent growth from the same time in 2016. The increase meant that China continued to be Singapore’s biggest source of overseas travellers, as they represented 18.2 per cent of the total number of visitors.
Tourism-dependent businesses also benefitted from the latest trend. The data showed that tourism receipts amounted to S$6.4 billion in the first quarter of 2017, according to the STB. It expects tourism revenues to grow up to 4 per cent worth $25.8 billion for the full year.
China may be the biggest source of tourists for Singapore, yet the government aims to promote its tourism to other countries as well. The STB recently launched its Passion Made Possible marketing campaign in Central Jakarta, Indonesia, to achieve this goal.
Edward Koh, STB executive director for Southeast Asia, said that the campaign seeks to attract more people that make travel decisions based on their passion. It expects the initiative to sustain an increase in Indonesian tourists, as STB data noted that 1.47 million Indonesians travelled to Singapore in the first half, up 4.0 per cent year over year.
Singapore may be a small country, but it offers many places and ideas for recreational travel and even business-related trips. The government’s marketing campaign will be a good way to sustain the influx of overseas tourists in the future.